Online Consulting Services

In addition to the technology solutions we provide, Blue Utopia offers premium online consulting services to help you build a powerful and effective online campaign.  Whether your goals are to generate awareness, raise money, manage communication, or build a large base of grassroots supporters, we can help you plan, build, and execute your online campaign to maximize your success. All consulting agreements are customized to meet your specific needs, with pricing dependent on agreed scope of work.

See below for a quick summary of the consulting services we offer, and please Contact Us to discuss further.

Campaign Planning and Management

• Develop online messaging strategies for online fundraising, activism, relationship-building, and awareness
• Build email and outreach calendars
• Research and advise on possible online marketing tactics
• Analyze results across all online outlets and adjust on an ongoing basis

Web Design and Ongoing Management

• Perform initial website design
• Assist with imagery, content creation, and complex web page development 
• Perform level-1 (basic) search engine optimization (SEO)
• Gather and publish relevant content such as news, press, videos, etc.
• Manage and update website to ensure content remains engaging, trafficked, and action-oriented

Email and Outbound Communications

• Assist with the writing of client email communications
• Segment supporters by behavior/attributes and developed targeted email lists
• Execute and manage direct mail campaigns
• Assist with content for client blog, and manage outreach to other influential blogs
• Gather and analyze feedback for future messaging

Social Media and Online Advertising

• Build and manage social networking pages, and integrate with website and outbound tools
• Assist with communication through social networking accounts
• Plan and execute online advertising campaigns with coordination of other channels
• Design and produce ad copy, graphics, landing pages, and other relevant creative assets
• Measure impact and responses across all mediums, analyze results